Outbound Call Campaign
- Feb 3, 2014
- 946 Views
Determine your Objective
First, you need to define what you want to achieve from this campaign and then identify the type of call campaign you want to run. A few achievable objectives are:
- Collecting feedback or responses
- Sending reminders
- Sending an announcement
- Requesting a callback
Organize your data
Gather all important data and then smartly segment it based on demographics such as gender, age, location, and other variables to identify and place your audience into smaller groups. Use this data to analyze how each person responds to the call campaigns.
Timing is Important
Keep the timing of your outbound call campaigns in mind. Make sure you avoid calling during peak working hours. When the customer is more likely to be busy, the probability of picking up the call decreases. So target them when they’re reasonably free during the day.
Testing can improve your Campaign
Test out the best way to conduct the campaign to suit the needs of your business. A few tests that every outbound call campaign must go through include:
- Gender-based testing
- Time-based testing
- Age-based testing
- Area-based testing
Testing provides insights that help channel the campaigns for better performance.
Keep track of the Calls
A few important data points that we track to determine a campaign’s success or failure are as follows:
- Call duration
- Calls missed
- Responses collected
- Call success or failure
Automation Software must be Utilized to its Full Potential
Use cloud telephony software like Acmatel to help create multiple outbound calls.
How does Automation Help?
- Automation as per the customer care needs
- Save time in running manual campaigns
- Organize data based on call type
- Record calls for future use
Integrate with a CRM
CRM will make sure that you do not lose any leads and that your customer’s needs on the sales cycle can be tracked. The AcmaTel cloud telephony software ties with all popular CRMs, making it easy for the sales and marketing teams to offer on-time customer support.
Amit Singh - Founder & CEO
Amit has over two decades of expertise in product development, team building and scaling, and leading software architecture and operations. Amit had firsthand experience with IT pain and frustration while running his prior business and was determined to solve it with ACMA. In developing solutions, he is steadfastly dedicated to establishing a culture based on diversity, inclusion, and ethics. He promotes critical thinking from all walks of life and viewpoints.
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