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Digital Marketing Executive
- Code - ACMT202159
- Mira Road , Mumbai , Maharashtra
Responsibilities of Digital Marketing Executive
- To prepare a strategy/plan for digital marketing
- Create and design content for marketing
- Ensure branding and lead generation campaigns yield satisfactory results
- Team Handling experience of 4-5 Interns would be preferred
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook Ads, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Schema Mark Up / W3C Validation experience is preferred
Requirements of Digital Marketing Executive
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM
- Strong written, verbal, and collaboration skills
- Experience in FB/IG Paid Campaigns, PPC
- Google Ads, and LinkedIn Campaigns.
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field.
Skills :
- B2C social media, Google Adwords, email campaigns, SEO/SEM, etc.
- Perfect understanding of web analytics tools.
- Experience and skills in creative content writing
- Critical thinking and an analytical mindset
- Excellent interpersonal and communication skills
Other Information
Industry – IT Software Solution Services
Note:- Entry-level candidates are welcome to apply for an internship opportunity. This internship program spans a duration of 6 months, with the potential for successful candidates to transition into a full-time position for a subsequent period of 18 months.